According to a new study by research firm Ascend2, 85% of companies found value in using video as a marketing strategy. (So what are you waiting for?)
80% of your online visitors will watch a video, while only 20% will actually read your content in its entirety.
That same Ascend2 study found that lack of an effective strategy is the most challenging obstacle to video marketing success, according to 48% of those surveyed.
According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network.
90% of users say that seeing a video about a product is helpful in the decision process, while videos increase people’s understanding of a product or service by 74%. People who view a product video are 85% more likely to buy.
According to ComScore, 89 million people in the United States are going
to watch 1.2 billion online videos today and every day!