To secure your spot, put your $500 deposit down


VIP Marketing Retreat in Cortona, Italy 2018

Join Lou Bortone and a select group of 8 lucky colleagues for this incredible, once-in-a-lifetime experience, as we laugh, learn and live la dolce vita at our gorgeous, private Tuscan Villa!  There'll be time for both business and pleasure!  Meet incredible colleagues and learn new marketing skills.

Imagine masterminding, brainstorming and hanging by the pool with a small group of absolutely brilliant colleagues at your own private villa in the hills of Tuscany.  In between exploring ancient hill towns, enjoying amazing meals, visiting vineyards, shopping, wine tasting and even private cooking lessons, we'll talk marketing, share ideas, and mastermind solutions to your biggest challenges. What a way to work on your business!

Yes, we'll be productive, enlightened and inspired, but there'll be plenty of free time for sightseeing, incredible dining,  wine tasting and relaxing "under the Tuscan sun" at our magnificent, 8-bedroom villa just outside the historic hill town of Cortona.  (You may even want to extend your stay a few extra days to enjoy Rome, the famed "Eternal City.")
  • DATES: APRIL 28 - MAY 5, 2018
  • PRICE: $2,297. (per person)
To apply for your spot on the retreat:

Join us for the most spectacular working vacation you'll ever experience:

  • A private bath in most guest rooms
  • Cooking classes, wine tastings, shopping and more
  • Incredible meals both at the Villa and on the town
  • Marketing planning and masterminding by the fire
  • Serene grounds, with gardens, olive groves, vineyards, and a pool!
  • Group activities and free time to explore on your own
  • An intimate and personalized guest experience
  • Wifi and workspaces for staying connected

Enjoy an incredible working vacation!

Lounge by the pool (average temps in early May are in the mid to high 60's), take walks or hikes among the olive groves and countryside, shop in nearby Cortona or Siena, and gather with your friends and colleagues around the huge wooden table near the fireplace to brainstorm inspired ideas for your business.  It's the perfect mix of business, pleasure and adventure!

We'll also enjoy guided excursions to nearby hill towns, fabulous meals, wine tasting and vineyard tours, an authentic, Italian cooking class with a private chef, and plenty of free time to relax, rejuvenate and reflect...

Join us on the working vacation of a lifetime for fun, masterminding, dining, doing videos, drinking wine, learning cutting edge marketing tactics, exploring, more eating, cooking, wine tasting, shopping, laughing, learning, and did I mention wine?

To join us email or click below now!
For more information about the tour:

Trip Itinerary (subject to change)

  • DAY 1

    Relax at our private Villa in Tuscany (Welcome Reception)

    Feel free to settle in, explore the villa, stroll around the grounds, or just take in the breathtaking scenery from your home for the next few days. We'll gather round the big, wooden table for an informal welcome reception, sample some local wines and discuss our business challenges and opportunities.  Then join us for a sunset "walk and talk" to explore the countryside around the villa.
  • DAY 2

    Explore the historic hill town of Cortona (Group Dinner)

    Perhaps best known these days as the setting for the book and movie “Under the Tuscan Sun,” gorgeous hillside Cortona has a long history dating back even before its time as an important Etruscan center. Top attractions include the Duomo (Cathedral), the small Museo Diocesano across the piazza with its superb art collection, and the fascinating Museo dell'Accademia Etrusca with its assembly of Etruscan and Roman era items. Cortona is also bursting with splendid churches spanning many periods, along with fabulous restaurants and shopping. (Group dinner at our fave!)

  • DAY 3

    Vineyard Tours, Wine Tastings & Lunch

    Tuscany is home to some of the most notable wines in the world.  Our private, guided wine tour and tastings will take you on a charming journey as we explore amazing wine estates and vineyards.  You'll have the opportunity to meet the wine makers and learn about wine-making techniques.  We'll also enjoy an elegant lunch at one the of wine estates.
  • DAY 4

    Explore the Tuscan countryside (optional visit to Siena)

    Take a day to explore on your own (or in a group) and visit historic nearby towns like Siena, or meander into Umbria and perhaps visit the chocolate factory in Perugia!  The countryside is rich with stunning vistas, wineries, vineyards and ancient hill towns.  Explore by rented car, bicycle or rent a classic Vespa scooter if you're feeling adventurous!
  • DAY 5

    Cooking Class plus Private Chef at the Villa

    We'll be squeezing every ounce of Tuscany out of our last full day together at the Villa, with wine tasting, dinner prepared on site by our private chef, along with a hands-on pizza cooking class!  We'll cap the evening with a "wine and mastermind" meeting, so who knows what kind of inspired business ideas we'll cook up together!
  • DAY 6

    Depart Cortona for Rome (Optional extended stay in Rome)

    Though we'll be sad to leave our special home away from home, we'll take comfort in the fact that all roads lead to Rome!  Since most of us are traveling in and out of Rome, we have the option of extending our trip to spend a few days on our own in the Eternal City. Please note that any optional Roman Holiday or extended stay is not included in the price of our Cortona package - so please plan accordingly.
  • Villa Accommodations

    Those who book first get first choice of accommodations!
    Our villa offers the spacious and comfortable interior, perfect for both privacy and gathering with friends. From the ground floor of the villa leads to the living room, complete with fireplace and satellite TV, connected to the kitchen, fully equipped for cooking your own meals and enjoy them all together the impressive wooden table between the living room and the kitchen. On the ground floor you will find two spacious double bedrooms, both with private bath, and both also have direct access to the outside. Also on the main level is a single bedroom and bathroom across the hall. A spiral staircase in the living room leads to another double bedroom with bathroom, and a few steps above there is a nice loft with two single beds. 
    An external staircase leads to a separate apartment, consisting of kitchen, living/meetingroom with fireplace, and two double bedrooms, both with bathrooms.

    The separate guuest house by the pool consists of a large kitchen, bathroom, a double bedroom, and another bedroom with a bunk beds. 
  • About the Villa

    Villa Serena is a classic Tuscan stone property located on the gentle hills surrounding the beautiful Etruscan town of Cortona, in the heart of Tuscany.

    The villa is in a quiet panoramic position, completely independent and private, surrounded by greenery and in the countryside but also close to the historical center of Cortona (only a few minutes by car) and all the most beautiful cities of Tuscany and Umbria: Montepulciano, Siena, Florence, Assisi, Perugia, Montalcino, Pienza, Arezzo, Lake Trasimeno, and much more, are all destinations within a short drive or train ride.
  • What's Nearby?

    Cortona 2.5 km, Lake Trasimeno 18 km, Arezzo 32 km, Montepulciano 35 km, Perugia 47 km, Siena 62 km, Assisi 80 km, Florence 120 km, Rome 210 km.  Also close by is Camucia with all amenities (shops, supermarkets, pharmacies, banks, etc.) just 2.5 km from the villa, as is the railway station 2.5 km, bus stop 1.5 km, and hospital 4 km.  (1 km is just over half a mile, so Cortona is just a mile and a half from our villa!)
  • Historic Cortona

    Cortona is one of the oldest hill towns in Tuscany and is featured in Francis Mayes book Under the Tuscan Sun, later made into a movie. Its medieval streets are pleasant to wander and you'll be rewarded with fabulous views of the countryside along the medieval town walls. Cortona has remnants of its pre-Roman Etruscan past, Renaissance artists Luca Signorelli and Fra Angelico, and Baroque artist Pietro di Cortona.  The shopping and dining options are plentiful, and there are several fabulous restaurants.
  • The "work" part - What we'll accomplish...

    We'll begin each day with a morning masterminding session, where everyone in the group will have a "hot seat" opportunity to discuss challenges and get feedback from the group.  We'll also break off into pairs to get more focused time and take advantage of the expertise of our individual group members.  In addition, you'll get valuable one-on-one time with Lou to work on your customized video marketing strategy.   You'll be amazed at the ideas, insights and solid strategies you'll come away with.  Of course, there'll also be plenty of time for networking, brainstorming, and getting help and support from the group.
Your $2,297. fee includes 6-night stay in our private villa, private bedroom, full use of all the villa amenities (kitchen, gardens, pool, parking, free wifi), tours of Cortona, food and wine tour, private chef at villa one night with cooking class, welcome reception and all marketing and masterminding sessions.  Fee does not include airfare or transportation to and from villa.  Due to various dietary needs and restrictions, most meals are not included.  However, we will stock the kitchen with the basics, including breakfast and lunch items, and we'll make a market run on day one where individuals can purchase additional food and beverages that suit their specific dietary requirements. Please note that there is a $200 per person meals surcharge so that we may provide breakfasts, some lunches and beverages at the villa.  Itinerary is subject to change.  After all, it is Italy and things happen (or don't happen!)   One thing is for sure:  You will be well taken care of!  Hope you can join us!  Please Note: Your $500 non-refundable deposit (per person) reserves your spot for our amazing 2018 mastermind retreat. 
A note from our "personal chef:" Hi there, I’m Mitchell Talisman, and I was lucky enough to attend Lou Bortone’s first ever Video Mastermind in Tuscany last year, along with my wife, Laura Allen, ThePitchGirl. Laura was attending Lou’s outstanding seminar on effective use of video marketing and I was basically along for the ride – who could resist staying in a gorgeous Tuscan villa surrounded by the beauty, culture and food of Italy?
I love to cook, and as luck would have it, there was a need. We had a house full of overachievers working up an appetite every day, and I did my best to satisfy with help from everyone. The villa is equipped with a dining table cut from a slab of wood thirty feet long, a fireplace and a fully equipped kitchen. The herb garden is in full bloom and there’s even a stone pizza oven in the garden. No chef could be happier.
Laura is vegetarian and I’m accustomed to cooking meals to satisfy many preferences. I try to prepare healthy food from primary ingredients. In Italy it’s a pleasure to take advantage of the incredible farm-fresh eggs, wonderful fruit and vegetables, and the best pasta, cheese, sausage and wines on the planet.
If anyone wants to pitch in for cooking, shopping or cleanup, you would be most welcome, I only offer because it’s my hobby and my small contribution to being a part of this terrific event.
To be clear, I will try to cook some or most of the time and make one meat and one non-meat thing to accommodate the normal range of dietary preference. I do this for fun and only if a majority would enjoy it. I cannot cater to every niche, so vegan or gluten-free are generally beyond my range, sorry.

Our VIP marketing mastermind in Tuscany is a once-in-a-lifetime opportunity.
Book your trip now before our very limited space runs out!

To hold your spot, email Lou directly or click the link below!
For more information about the tour: