With Our Help, You'll Soon Be Using Video to Increase Your Impact, Influence and Income!

Sign Up for a "Video Sweet Spot" Strategy Session ($97)

"The ‘Play’ Button Is The Most Compelling Call-To-Action On The Web Right Now." - Social Media Week

The Stakes Have Never Been Higher

If you've got a message to share, a story to tell, or a product to sell, video is the fastest and most powerful way to get it out there. After all, you do NOT want to be "the best kept secret" in your industry, and you definitely don't want to let your products, services and talents die on the vine. Without online video, you'll be lost in a sea of noise and confusion...

Fortunately, you're just one click away from from creating kick-ass videos that put your best face forward. No more tech struggles, no more muddled messaging, no more missed opportunities. And, most important, no more leaving money on the table!


People call me "The Video Godfather," because I've been doing this a long time, and I'm really damn good at it. I spent 20 years in the television business and another 15 in digital marketing. I've been doing video marketing since long before it was a "thing."

When it comes to creating your video marketing plan, I'll guide you through the process, step-by-step, and set you up for success with video.

I've done it for thousands of entrepreneurs, from tech averse newbies to online rockstars like Michael Port, Ali Brown, Mari Smith, Peter Shankman, Dr. KellyAnn Petrucci, and many more.

Lou Bortone

A Surprisingly Simple Process...

Everyone thinks Video Marketing is an enormous, complicated, overwhelming pain in the ass. Not here. Not when you work with me. In fact, we've developed just three steps to video success.


Video Sweet Spot Consult & Assessment

We'll meet on Zoom for a detailed assessment of where you're at, and where you want to be. This is a paid ($97) consult, because we want to be sure you're committed to success and have some "skin in the game."


Customize a Video Marketing Plan

If we decide to move forward, I'll create a detailed, customized and do-able action plan and road map to reach your goals. This is your personalized "Video Playbook," and comprehensive video marketing strategy.


Execute the Plan - Done For You or DIY

Next, we execute the plan together and get sh*t done! With the "done-for-you" monthly program, I become your "virtual" marketing director, handling all the details, technology, and "heavy lifting" like video editing, YouTube marketing, live video support, motion graphics and much more.

Watch this quick video to see how the process works...

Make Videos That Matter

A clear and actionable plan of action will make sure that you get seen and get sales! We'll make you look and sound like a pro, and create videos that your audience actually wants to watch! Become known as a thought-leader and THE go-to person in your industry, make a greater impact on the world, and enjoy more influence (and income) online.


Your business doesn't have the luxury of time to "throw sh*t against the wall" and hope something sticks. Video gets results quickly.


We make you look good, so you'll have high-quality, professional videos you can be proud of. (And the more pro you look, the more you can charge!)


You can spend hours or days stuck on frustrating tech issues, or you can let us handle it, so you can focus on what you're best at. Don't let tech be a dead end.

We Get You and We Got You.

Loyalty and commitment are not just nice "buzzwords" for me. I live by them. As an introvert and "underdog," I revel in helping your small business compete with the big boys, making sure that your videos are as good or better than anything on network television. (After all, I used to do videos for E! Entertainment Television and produce movie trailers!)

"I've known Lou for as long as I've known anything about marketing online. He has ALWAYS been the go-to guy for video marketing advice, period." - Matthew Kimberly

"Video marketing is here to stay! The savviest business owners are embracing video marketing, but many businesses are getting left behind, feeling stuck and unsure how to optimize video. Lou Bortone is a total pro in this field!" - Mari Smith

“Look, I can tell you that his videos have made me loads of money, how clever he is or that his technique is top notch, because it's all true. But, that's not why you choose Lou. You work with Lou because of who he is and what he stands for; a man of uncompromising integrity, profound compassion, and unflinching character. Oh, and his wicked sense of humor will keep you laughing through the entire process.” - Michael Port

"If you're not creating video for your business, start! If you're already doing video, do more. Do better. Lou Bortone will show you how." - Peter Shankman


Don't Leave Empty-Handed! (Free)

And the rest...